Best Playout Software

Browse video playout software. Broadcast playout software is used to combine multiple media assets together, such as live and pre-recorded footage, graphics and subtitles. This is then distributed across OTT, linear channels or social media. In conventional broadcast systems this is achieved via various hardware components, each with a particular role in the production chain, but now many vendors offer cloud or software solutions which visualize this process. Cloud playout allows broadcasters to effectively run and access a channel from anywhere in the world.

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By Imagine Communications
Software-based solutions to operate a single playout environment
The days of a single over-the-air channel are long behind us. Media companies are under constant pressure to spin up new channels for multiple platforms — and fast-track time to revenue. Efficiently reaching a…
By Freedocast
Cost-effective cloud-based playout solution
Create Professional Channels with your content for distribution. Full Control & Monitoring over the web. Combine Live events with recorded content to provide seamless experience. Personalize your broadcast by Adding Logos, tickers and animations….
By Qibb
Easily deliver content – multiformat and multiplatform
Create a full-featured cloud-based channel playout and automation to launch and manage numerous pop-up channels in record time. It is also designed for easy multiformat and multiplatform content delivery to destinations such as social…
By TVU Networks
The 24/7 Channel solution created with the world’s biggest broadcasters available for everyone
The easiest way to manage and launch your 24/7 live digital channel for live broadcasting over the air, on cable, OTT, apps, social media, and websites. Launch from your laptop in minutes. Intuitive. Cloud…
By Playbox Neo
Turnkey playout server solution for broadcasting a single or multi TV channel
World’s best-selling Playout and Channel branding product suite. Powerful, flexible and cost effective, PlayBox Neo has integrated solutions for playout, graphics, news, automation, asset management and disaster recovery. PlayBox Neo Channel-in-a-Box is a turnkey…
By Grass Valley
Flexible, scalable, cloud-first playout solution
The proliferation of channels and platforms together with competition from social media makes differentiating your brand more challenging than ever. To be successful, commercial opportunities need to be maximized and playout needs to provide…
By Evrideo
Distribute VOD assets to multiple platforms around the world
Evrideo offers an end-to-end, SaaS broadcast platform that replaces the traditional control room. Using Evrideo, you can create, manage and deliver TV channels (OTT, cable, and satellite) to TV operators, digital platforms (web and…
By PlayBox Technology
The Next-Generation Cloud Playout for IP & MPEG compliant transport
The distributive virtualised architecture of the playout engine from Cosmos provides a fast and trusted cloud playout platform enabling broadcasters and service providers to spin up both OTT and traditional TV channels in a…
By Coralbay
New generation of playout software
coralPlay is a new generation of playout software that has been designed from the outset to work in the cloud but that can also be run on standard PCs, should the customer prefer to…
By Planetcast
Plan, stream and monitor your media content
Planetcast, a renowned Media Technology Services provider in India and South Asia, offers advanced Cloud Playout services through its versatile product, CLOUD.X which can handle current and future needs of media broadcasters and content…

What is Playout?

Playout the process in which source signals are ingested and then outputted or distributed to an external network. There are different levels of complexity with playout systems, depending on the amount of source signals being received, the varying degree of playout functionality and the scale of distribution. Playout systems are traditionally located in the MCR or Master Control Room, this is a central room where all signals are ingested and outputted.

Why use a Playout solution

If you are looking to start and run a TV, OTT or even a YouTube channel you may want to look at playout solution options. A playout system will allow you to ingest multiple video and audio feeds (live and non-live) into one dashboard, these feeds can then be arrange to form scheduled programming, for example you may wish to run a 24/7 shopping channel that has multiple pre-recorded and live segments as well as advert breaks. Some playout systems may also have video editing functionality, graphic insertion and monetisation options. Without a proper playout solution in place it would be extremely difficult to organise and schedule your overall TV programming.

Playout software

Playout was, and often still is, run on hardware servers located on-premises within the MCR, but this is now changing due to the increasing use of playout software or cloud playout systems. This offers a lot more flexibility to production teams and reduces the upfront CAPEX cost of installing and managing a playout system. Playout software also means that it has now become a lot more accessible to smaller broadcasters, production companies, OTT providers or anyone who is looking to start and run their own TV channel.

Playout software vs cloud playout

It is important to make the distinction between playout software and cloud-native systems. Software (like any other software package) is generally installed locally on a PC, laptop or server. This generally means that playout software intrinsically has limitations in terms of accessibility. Cloud-native playout systems on the other hand are built and run on AWS or Google Cloud servers, this means they can be accessed anywhere at any time and are more suited towards remote or distributed production. But it is also worth bearing in mind that playout software can also (sometimes) be loaded onto an AWS server, meaning that teams can access the software from any computer with an internet connection. Depending on your requirements, it’s worth researching whether the system is software-based or cloud-native.