Browse media asset management software for broadcast. Media asset management (MAM) solutions allow broadcasters and media companies to store and manage media repositories within the cloud, locally or on prem. Remote MAM systems bring a number of advantages and allow teams to work collaboratively across time zones, more advanced platforms utilize AI and automated processes. This section is dedicated specifically to storing and archiving media, we also have a category for cloud video editing.
Video production or broadcast generally involves dealing with a large amount of files (such as video, audio or images), these files ideally need to be stored somewhere in an organised manner so that everything is cataloged correctly, think of it as a online digital library. This not only allows users to search, retrieve, and distribute digital assets efficiently, MAM software will also often includes features such as metadata management, version control, and collaboration tools too.
MAM systems have become more important than ever with the increased prevalence of remote working, teams can now access and collaborate on files wherever they are in the world. For example a camera operator can be filming in the UK, upload their files to a MAM system via the cloud and then have their video edited by a team in the US, all within ‘real-time’ (i.e. near zero latency).
As such, media asset management solutions are becoming much more than just a place to store files, with the adoption of cloud and AI they are helping to revolutionize how content is produced.
In short, media asset management software typically involves handling media files, such as video, audio, and images, whereas a DAM or digital asset management system is more focused on document handling or smaller media files, such as social media content.
An example of a digital asset management system would be something like Google Drive, which allows you to share text docs, PDFs, PowerPoints or limited video and audio files. These types of systems are great for corporate businesses or smaller production companies, but if working with a large amount of video or audio files you might want to think about transitioning to a MAM solution.