Newsbridge to bring AI and cloud innovations to NAB

Newsbridge will be bringing its new AI- and cloud-based solutions for media asset indexing and archiving at NAB 2023.

Newsbridge provides broadcasters, TV channels, and sports rights holders with fast, efficient, and scalable solutions for the ingest, storage, management, and monetization of content.

Philippe Petitpont, co-founder and CEO at Newsbridge, said: “A major challenge broadcasters face is being able to quickly find specific video footage. We’re excited to show our latest AI indexing technology and other innovations that will drastically improve the quality of automatic indexing while making live and archived content indexing at scale a business reality. This in turn makes media companies’ assets easily searchable and reusable, unlocking new revenue streams.”

Newsbridge will launch and demo an AI technology at the show for media asset indexing that achieves new levels of precision, speed, and scalability. The new technology enables users to index vast amounts of content in record time.

It will introduce a new AI detection feature to its existing capabilities (i.e., people, logos, objects, patterns, speech, and scenes). The new location-based search feature will enable producers, journalists, and media managers to pull up the exact shots they need in less than two seconds.

Newsbridge’s Cloud Media Hub solution will be at the heart of the company’s technology demonstrations at the show. Offering scalability, the Newsbridge Cloud Media Hub enables broadcasters and sports rights holders to centralise, auto-index, and work with media assets in the cloud without changing their existing ecosystem.

Newsbridge’s modular and scalable product lineup will be on display, including Just Index, Media Hub, Live Asset Manager, and Media Marketplace.

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